Jarred Cooley to promote strategic direction for Xcel Energy’s southwest region.

Xcel Energy names strategic planning head for TX-NM

Posted

AMARILLO, Texas (Oct. 13, 2021) – Jarred Cooley, Xcel Energy’s manager of Transmission Planning for the Texas-New Mexico region, has been named director of Strategic Planning effective Oct. 18, based in Amarillo.

In his new role, Cooley will be responsible for representing Xcel Energy’s Texas-New Mexico system at Southwest Power Pool stakeholder meetings and promote an overall strategic direction across all working groups to have a consistent company position. He’ll also identify emerging policy issues facing the southwest region, helping facilitate the development of solutions and communicating with Xcel Energy’s customers, stakeholders, and state and federal agencies to address those issues.

“Jarred has demonstrated strong leadership skills in his Transmission Planning role, designing and assessing service and grid reliability to meet the needs of customers well into the future,” said David Hudson, president, Xcel Energy – New Mexico, Texas. “He’s also been a strong proponent for customers when interacting with the Southwest Power Pool.”

Cooley, a native of Beloit, Wisconsin, began his Xcel Energy career with internships at the Prairie Island Nuclear Generating Plant in Red Wing, Minnesota, and in Xcel Energy’s Transmission Planning department in Minneapolis before receiving his bachelor’s degree in electrical engineering at the University of Minnesota-Twin Cities in 2010. Upon graduation, he was hired in the Transmission Planning group as an entry-level engineer, working his way into a senior engineering position. In 2018, Cooley accepted the position as manager of Transmission Planning for Texas and New Mexico, relocating to Amarillo.

About Xcel Energy Xcel Energy (NASDAQ: XEL) provides the energy that powers millions of homes and businesses across eight Western and Midwestern states. Headquartered in Minneapolis, the company is an industry leader in responsibly reducing carbon emissions and producing and delivering clean energy solutions from a variety of renewable sources at competitive prices. For more information, visit xcelenergy.com or follow us on Twitter and Facebook.